Company Story

In 2003, our co-founder Jennifer Fallon discovered an untapped market while searching for wedding favors for her own wedding. Along with internet marketing guru Brad Fallon the entrepreneurial couple quickly started a website called and watched as sales grew rapidly to $1 million in the first year. Realizing there was even more potential than initially thought, the Fallonís recognized the need to add to their expertise and knowledge. As a result, the Fallons partnered with another entrepreneurial couple DJ Meng and Shirley Wang who brought much needed expertise the new venture required: to design and manufacture their own line of products so together they launched Kate Aspen in 2004. The industry took note. Within no time, Kate Aspen became the market leader in unique, beautifully packaged, gift-ready designs wedding favors at an affordable price. A couple of years later bridal shower favors, bridal party gifts and baby shower favors were added to the business offerings.
In 2007 the company decided to expand into the design and manufacture of boutique-style baby gifts under a new brand, Baby Aspen. Today The Aspen Brands is a multi-million dollar company encompassing both Kate and Baby Aspen, and sells to both online and brick and mortar retail trade across the globe. Over the years, the Aspen Brands was recognized by the Wall Street Journal, Entrepreneur Magazine, Inc Magazineís list of the fastest growing companies in America while also being voted one of Atlanta's Top Places to Work for 2010, 2011, 2012, and 2013.
With two distinctive brands and rave reviews from consumers and buyers, we now have an exciting company where employees can learn, share, advance, and be a part of something very special - The Aspen Brands Company!
From one to tens of millions in four years and sales across the nation and the world--The Aspen Brands Company is a true-life success story. But itís not just the products or the sales that make our company what it is. Itís all the talented associates, all contributors, who make a difference every day, creating and supporting the companyís mission.